Website development, including Search Engine Optimization (SEO), is never a finished project. It is like the farmer’s fence – it is always under construction and repair, and always a work in progress. For best results, add rich, unique, helpful content on a regular basis.
Archive for the ‘Marketing Your Practice’ Category
Marketing Your Practice Tip #4
Sunday, June 27th, 2010Marketing Your Practice Tip #3
Sunday, January 3rd, 2010Organize your website into basic pages, such as a homepage, frequently asked questions, contact, practice information, and landing pages for specific services. There should be a universal navigation bar to allow access to any web page from every page.
Marketing Your Practice Tip #2
Sunday, January 3rd, 20106 Practice Website Essentials
Visibility – Even the best websites do no good if patients are unable to find them.
Appearance – Relationships are all about first impressions, and the healthcare industry is no different.
Content – It is important to remember the reasons the patients have come to the website in the first place.
Navigation – Simplicity is key.
Interactivity – Patients play an active role when visiting a website. Websites can feature e-mail links and provide a forum for patient feedback and discussion.
Maintenance – Keeping a website current and accurate plays a great role in a successful online practice image.
Marketing Your Practice Tip #1
Sunday, January 3rd, 2010A website is your electronic business card.
Even if it is a basic website, have it professionally designed.
The key is to follow-up on all leads from the internet with a phone call or a personalized letter.
Take advantage of the internet. It is one of the most cost-effective ways to market your practice.
